Access to Market Model (ATM)
Excel Hort Consult Ltd has also developed a model for facilitating Access to Markets (ATM), market linkages and service provision along the Value chain. This model is currently used in Eastern, and Central African countries to support various farmer organizations as well as Private sector, NGO, CBO’s and Government(EHCAI ATM, 2010) Programmes in agribusiness trade and investment. The model helps in mapping value chain actors and service providers, identification of sub sectors, markets and business opportunities. The model helps to give indications on critical chain player’s networks, sustainable linkages, production and marketing strategies as well as product and service chaining methods.